5 iPhone: Apple and the art of product launches

Love 'em or hate' em, you have to give credit to Apple's brilliant marketing and the press machine. Has mastered the art of product announcements and control the news cycle like any other company. The latest report from AllThingsD, set the introduction of the iPhone 5 for Tuesday, October 4 is the latest example. Here's why.

Chances are you do not know, but October will be a great month for the wireless industry. Here's a quick summary of the events that are already on tap for October:
October 7: Sprint "upgrade strategy." Sprint's senior management is expected to discuss future plans of the network and respond to questions from the press. We saw the news of Sprint switch to LTE, or learn about the fate of Clearwire. Either way, Sprint's 4G plans are in the balance.October 11 hasta 13: CTIA: Enterprise and applications. This is the annual fall event held by the lobbying organization of wireless industries. Phones and new services are usually announced at this event.

October 18 to 20: BlackBerry Devcon Americas. This is Research In Motion, the annual developer conference. Last year, RIM introduced the playbook in Devcon.

October 24 to 27: 4GWorld. This event, held in Chicago, the growth and change in the telecommunications industry. Currently covering WiMax, LTE and other network technologies deployed in the United States.

October 26 to 27: Nokia World. Nokia's annual event is expected to have more weight this year, as many believe that the Finnish phone giant will show the first build of Windows 7 phone software - if not their first phone Windows 7 device (s ).
Taking all these events together, leaving Apple with very little during the entire month of October. Time an iPhone launch in May of the first part of the week of October 3 is the best opportunity for the Cupertino company to monopolize the attention to other news erodes all the chatter about the media its latest smart phone.

Not that Apple has been stepping over the feet of his companions in the past ...Earlier this year, Apple and Verizon Wireless sent out invitations on the second day of the Consumer Electronics Show in what would eventually be the announcement of the iPhone from Verizon. The notice was sufficient to override invite the news coming out of Las Vegas for the rest of CES.

Of course, we all remember how Apple held its own media event in San Francisco in January 2007 - the first day of CES 2007 - to announce that the original iPhone. That single ad almost erased all the news generated in Las Vegas this year.

In short, the report AllThingsD a debut Oct. 4 on target for the iPhone 5. Still, AllThingsD says, "While Apple certainly could change their plans at any time, sources said that the October 4 date has been selected by the company to introduce the iPhone 5. Sources said the plan now is to the new device for purchase within a couple of weeks after the announcement. "

The announcement and the impending arrival of the iPhone 5 no doubt hanging over all mobile news generated in the months to come, no matter how you slice the apple

Why Facebook needs a success

Facebook has rolled out a ton of features that give users more control over what they share with whom

As it prepares to host the annual conference Thursday, Facebook is in a funk.No, not the business. CEO Mark Zuckerberg announced that his social network has surpassed 750 million users in July (although it is unclear how many of those are pets), and the company is on track to collect more than $ 4 billion in sales this year , most advertising.Call it a product of funk. Facebook has not been very successful over millions of years.In August 2010, Facebook introduced locations, which will check the locations in the phone, something like the Foursquare home. That lasted about a year. Foursquare, meanwhile, has just passed one billion check-ins.In October, Facebook has announced the next version of the Facebook messages. The big idea is that users can get an e-mail Facebook.com and then use your Facebook ID for all types of communications, including email and text messages.Have you ever seen a single e-mail from an address Facebook.com?April this year, Facebook began testing offers, discounts every day as Groupon or service LivingSocial. That lasted about four months before being canceled.Each company has an occasional dud, but Facebook's existing products are starting to suffer as well.Your application for the iPhone was very exciting when it was new, but has not received a major update in over a year. And Facebook does not yet have an IPAD application.In recent weeks, Facebook has launched a slew of new features that give users more control over what they have with who. That seems a good idea in theory, but Facebook did much more complicated than it used to be. And changes in the pages of Facebook users who began shooting this week have provoked an avalanche of complaints.Before we knew how it worked Facebook: Sending a friend request and the person accepts or rejects it. Binary. Simple.Now you can subscribe to people who are not their friends - like Twitter - and divide your friends to friends, acquaintances and any other category you can imagine.The end result: you can spend more time managing your social network social actually being there. Facebook apparently never asked, "Who has time for this?"This product funk, may actually be a byproduct of their success.Mark Zuckerberg, once said he did not care if users made angry, it was better to innovate than to get stale. But since then, Facebook has grown five times larger.Zuckerberg has dined with President Obama and had a hit movie about his life. Google, once the king of the Internet is so scared of Facebook that was launched a competitor called Google +.In other words, Facebook is no longer challenging. It is perhaps the biggest kids on the block, and growing. So perhaps it has become a little more cautious, a little afraid to take big risks and make big bets.On Thursday, Facebook holds its annual developer conference, F8. The executives are calling the largest in the history of F8. The company expects to launch the features that allow users to listen and share music, videos and television programs and reading and sharing stories from news sites without having to leave Facebook. There may also be a new photo app for the iPhone and maybe even that elusive iPhone.The company has much at stake in these ads. Facebook Insiders once said he wanted to be the first billion dollars of the company. To get there, you will have to begin to captivate users again.

A deep dive into the Windows 8 Developer Preview , Part-3

Microsoft has made some small attempts to bridge the differences between the interfaces. Metro and the participation of some basic navigation Desktop - for example, in both, when you move the mouse pointer to the bottom left of the screen with the Start button, the menu options described above will appear, along with the date and time, and notifications for example, if you are connected to a network and power status of your computer.
This is a good way of trying to establish common ground between two different interfaces, but not always successful. At the interface of Metro, the options are context sensitive, so when you're in an application and click Settings, for example, adjustments relating to the application. However, if you click Settings on the desktop of the results always refer to the desktop, if you are currently using an application.

When you mouse to the bottom left of the screen, new options appear, along with the time and notifications.

Windows 8 and the cloudWindows 8 is clearly being designed with the cloud on the mind as well. After installation, you are prompted to enter a Windows Live ID, or to register for one if not already have one. Your Windows machine 8 is linked to Live cloud-based services from Microsoft, including Windows Live SkyDrive, which is expected to be the central place for your records.
This Developer Preview is running on a PC, however, only a few services were available in the cloud, which will probably change in the future. At the interface of Metro, when I click Control Panel, I found the PC sync settings, which are designed for cloud-based world in which people use multiple devices, including Windows-based computers , tablets and smartphones.
By default, Sync is enabled, which means that the global settings - such as application configuration, lock screen image and themes, browser settings, taskbar and Windows Explorer settings and Some passwords - are automatically synchronized between all devices. You may choose whether to synchronize devices using measured data plan.
Surprisingly, nowhere I could find settings for automatic synchronization and real data files using Microsoft's cloud storage service Windows Live SkyDrive. You may appear in a future version of Windows 8.
Two ways to use Internet ExplorerWindows Developer Preview 8 comes with not one but two versions of Internet Explorer 10, an interface for Metro and one for the desktop. The underlying engine that supports CSS3, HTML5 and Flash, it is the same for both, but the interface is totally different surroundings.
In the version of Metro, full screen browse, not immediately visible to controls by typing a URL, add bookmarks, update a Web page or lashes. Right click anywhere on the page, however, and the controls appear at the top and bottom of the screen. The top of the screen displays thumbnails to click on all open tabs. Click the X to close the tab and click + to open a new tab, at which time a screen appears showing the pages you visit frequently and sites you've set so they are always visible when opens a new tab. These sites are also covered in the main interface of a meter.

Windows 8 has two versions of Internet Explorer 10. The version shown here is the Metro version, designed for tablets.

The address bar appears at the bottom of the screen when you press the right button, but we will see its URL and typing in a different, go forward or backward, refresh the current page, the pin of the current page , FindText on the current page and change the desktop version of Internet Explorer.
The desktop version of IE is 10 and works as Internet Explorer 9, with the usual menu least tabbed interface.
Because the underlying engine is the same, if you change to Metro desktop version, desktop version will have all the tabs that are open, current address, and so on.
The bottom line8 on a Windows desktop is very similar to operating system transition, trying to bridge traditional PC-based computing and mobile computing done in tablets and smartphones. Even after several days of use, the experience was a bit awkward, and I never had the feeling that I was using two operating systems - Metro and the desktop - joined by a thin thread.
I hope that users of tablets and smart phones rarely make their way into the desktop, especially with the recent announcement that Microsoft will develop a version of Metro's Office.
In fact, based on the Developer Preview principles can not be much for business in Windows 8. Updating Windows Vista to Windows 7 or 8 would probably be a problem for businesses because the interface is so different Metro earlier versions of Windows.
Given the amount of resources that Microsoft has invested in the subway, and the few who seems to have spent on the desk, do not be surprised if eventually the desktop will vanish in future versions of Windows. The boot screen in Windows 8, Metro, calls out a touch interface - and Microsoft is clearly betting that the touch screen PCs will eventually become standard.
If that happens, and when there are versions of Office applications such as Metro, the desktop will become even less important than it is now on Windows 8. Windows 7 could be the last for a long time the main interface of Windows, the desktop, has a central place.


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A deep dive into the Windows 8 Developer Preview , Part-2

Windows 8's Tweet@rama app is a simple, useful front-end to Twitter.

I tried a few other applications as well. Tweet @ The branch application is a simple and direct front-end for Twitter, and lets you create and read tweets. It is not as useful as a customer in good standing of Twitter, like TweetDeck, but for the basics, okay. Socialite application works similar to Facebook. Other applications include location-based application called NearMe, an application for setting alarms, and a painting application called PaintPlay.
One problem with these applications, however, is that there is no standard way to interact with them on a PC. For example, in implementing the News, click a shortcut menu appears - if you're reading an article that will get navigation buttons, and if you're on a summary page, you will get options to add, update and remove food. But if you are in the application of zero gravity in the game, click does nothing. More standardization would be welcome.
Worse, there is no clear way to close many of these applications. For example, Zero Gravity, which has intensely annoying music, has no menu or any other form of close - for when you leave the game to the main interface of a meter, annoying music still plays in the background. Switch to desktop or run other applications Metro, however, and fortunately the music disappears. In fact, I found my solution to the closure of most applications was to change the Metro desk, after a few minutes, the application is running normally Metro closed.
The familiar Windows desktopAll that being said, when do the actual work and the use of Microsoft Office, which ended on the desktop for the simple reason that this is where serious applications.
After you click the desktop tab screen Metro, will feel at first as if it had never gone after Windows 7 - the interface looks and works almost identically to Windows 7. You will see the familiar taskbar at the bottom taskbar with thumbnails, the notification panel to the right of the screen icons and so on.
There are some changes, however. Most notable is that the start button has been completely renovated. By clicking send you back to the main Windows screen Metro appear instead of the Start menu to get to a search box, folder navigation, a link to the control panel and so on. At the interface of Metro, however, the Start button functions as a switch between the interface tasks and applications running.
To find a choice of Windows, you must move the mouse pointer to the lower left corner of the desktop, a shortcut menu that allows you to access settings, devices, share and search. Clicking one of these options, a panel slides into place on the right side of the screen so you can perform the task that you asked. Select Search, for example, and the panel displays a search box, along with a variety of places where you can search.
The Share button lets you share a screenshot using the social networking application Socialite. The button device, designed for printing, gaming and content delivery to others, does not work in this version of Windows 8. And the Settings button lets you change only the most basic functions of the desktop.
One would expect to find the old standby of Windows, the Control Panel, clicking Settings, but no - instead, you have to return to Metro and then click Control Panel tab, scroll to the bottom of the panel Metro control and click on "More Options", which takes you to the old control panel. If the clumsy, slow navigation to reach the control panel is not an indication of how little Microsoft attaches importance to the desktop, I do not know what it is.
There are a few tweaks of some others. For example, Windows Explorer now has a ribbon interface, a great improvement over its previous version.
Reduction of different interfacesEven after using Windows 8 for some time, never got used to the huge differences between the Metro and desktop interfaces. That never seemed like a single operating system - instead, it felt like two different operating systems linked together.
Making matters worse is that Metro applications not shown on the Windows desktop.And although desktop applications appear in Metro, that are so well hidden that they never realize they are there: With the exception of Internet Explorer, you're stuck until the end on the right side of the tiles have to scroll to reach them. And even when running Metro desktop applications that can not take advantage of Metro's ability to display information through the tiles. It is hoped that will change in future versions of Windows 8

A deep dive into the Windows 8 Developer Preview

The search panel slides into place on the right side of the Desktop screen.

After spending several days with the development preview Windows 8 on a PC, it is clear that the new Microsoft operating system - which offers two separate interfaces, and desktop metro - is a transition between traditional computers and devices phones.All the energy and creativity Microsoft has focused on the interface of the new Metro, there is little new ticket for the old desktop.
As I tried Windows 8, I found myself wanting to use on a Tablet PC instead of my PC, because large tiles Underground was much more attractive than the traditional desktop with an intriguing set of features. After using Windows 8 for some time, it is clear that the Metro is the future of Windows, the desktop and the past.
An interesting note: In general, expect the developers and previous betas to suffer from performance problems because the code has not been optimized, and mistakes can slow things down. However, Windows Developer Preview 8 is surprisingly fast, even on my aging test machine. I installed it on a Dell Inspiron E1505 dual boot with 1GB of RAM and a single core Intel CPU T2400 1.83 GHz, which is near the bottom of the hardware requirements for Windows 8. However, I found it to be extremely agile and effective. In fact, it feels zippier Windows 7 runs on the same machine.
It is clear that Microsoft has done a great job in optimizing Windows 8. There is good reason for that, if you will be working on a tablet, you need to be adjusted.
Getting used to MetroWhen I started using Windows 8, he was surprised to see that the desktop was not the central command for the operating system. Starts at Metro, has been relegated to desktop application only accessible from the Metro Screen.
Metro is designed for tablets. As a phone Windows 7, the main interface consists of large Metro colored pieces, each of which represents a different application and each of which may have changing information such as the latest news, updates, social networking climate and reserves.
In addition, Metro has a horizontal design, with tiles extends along the right edge of the screen. In a table, you go to discover new tiles on a PC, which is relegated to drag the bar at the bottom of the screen or by clicking the navigation arrows. Even after several days of use, I never used to drag or click to display the extra chips, he longed for a touch screen so I could slide into place.
Metro can be customized. You can drag the tabs to new locations or modify selected portions of the interface through your own Control Panel. You can change the image of the lock screen and user tile, you change the account information, turn wireless on and off, turn on airplane mode and change the privacy settings, search and update Windows. You can also change the configuration of home network through Home Group (introduced in Windows 7) and the synchronization settings.
In my first test of Windows 8, Metro did not use much. But eventually I came to the migration of over five feet when he was actively seeking information. The flow of constantly changing information, including news, RSS feeds and updates from friends and acquaintances on social networking sites, is very useful and almost mesmerizing.Underground, instead of having to seek information, the information comes to you.
Metro applicationsMetro applications run full screen like their counterparts in the tablet and phone number of Windows 7. In a desktop, which is easy to get used to, because there is no Windows menu - but after a few days, I felt more comfortable with them. You can not change or reduce its size, however. Switch between them on a PC is kludgy and requires the old Windows, Alt-Tab. Finally I discovered another way to do it: Hold your mouse on the far left of the screen to a small icon appears above application and click to switch to it. Still, however, Alt-Tab is easier.
Unlike previous versions of Windows, which few non-commercial, integrated applications, Windows 8 provides a great deal. The screen is filled with Metro-written Microsoft games, social networking tools and other applications. They are designed for a tablet or smartphone, while useful on a PC too.
Applications of fundamental news, weather and stocks are straightforward and simple to use. The news application, for example, lists dozens of RSS news channels organized by topic, including business, design, entertainment, lifestyle, music, technology and news. Click where you want, and add to your diet. You can also type the URL of a channel to add.
Once you configure your applications to take data, you will see ever-changing information in their own tile - mostly abstracts or titles - without having to open applications. If you see something that interests you, click the tab that is sent directly to the application - but not necessarily to the specific information you're looking for. For example, when I clicked on a headline about the race for the Republican nomination today in a tile press, which was sent to a page with all the news headlines and had to find the story. On one occasion, the headline that appeared in the piece was not even immediately visible, had to travel to find it.

The phone is now your wallet

How many times did it happen? You're in the car, you reach a particular shopping destination, and you have forgotten your store card reward or, worse, the credit card to be used on this trip.Rewind.Now, imagine that before you can make your life easier to go from the portfolio to total and absolute physical elimination of carrying cash, credit / debit cards, coupons and transit passes, all thanks to the realization of something else your mobile device.This is the fundamental concept behind the mobile wallet, and a future concept just made a big jump earlier this week thanks to one of the latest of a small company called Google. So, Google has just announced the official launch of the Google portfolio that will allow users to have NFC phones to pay for products with a single tap against a compatible card reader.But what's the NFC, and what is the history of this portfolio? Here's the rundown:First, NFC Near Field Communication means the chip, which is already scheduled to be inserted into the next model of phone, allows a non-contact type payment at point of sale. Think tap and go. Now, the Google portfolio is a bit limited at first, but an important first step. Ideally, you could try this (in theory - more and more will be made available throughout the country in the coming months) anywhere MasterCard PayPass terminal.However, a few words on the phone: Currently, the Google service is only available to you if you are carrying a phone Sprint 4G Nexus S to activate the application (if not you, then you also want to have a MasterCard PayPass enabled card issued by Citi Prepaid or bottom of Google). Interested users should also upgrade to version 2.3.7 and Android. Following the launch, users will have to create a PIN code. After a few steps and other hardware requirements, it would be good to go.Sound like a lot? Perhaps, but a little to keep in mind: since Google recently bought a Motorola assume these phones is to use before Portfolios. Google is also in talks with other cards other than MasterCard.We are only the tip of the iceberg when it comes to mobile payments, folks. The most important thing is to know that this is happening and the premise behind all this. Of course, these limitations also help keep things manageable so Google can control the system and act accordingly. And role models to adjust may come from abroad, where a large amount of activity of such payment is underway!No doubt conisderations for consumers such as privacy, but be aware of such issues and to resolve, as the U.S. ramps over time.In essence, I think this is an important step for Google, but certainly not the last of this company nor competition. In fact, seeing the field of financial transactions to be almost unrecognizable in 1-5 years once all the players and the game pieces have been introduced and fully implemented. In fact, bet on it.However, the game will be very interesting because from African Americans, particularly those in the 18-34 demographic index was through the use of mobile phones to talk, text messaging to the use of functions, it is almost obvious that we will take the phone transaction package as well. Couple this with the understanding of the fact that most African-Americans are unbanked, and is a potential gold mine. The question is, how much of this new scenario really control or benefit from finanically instead of simply taking the position of the pawns of consumers?

Expected to announce iPad Facebook

In the Facebook developer conference last year, Chief Executive Mark Zuckerberg plans to endorse expanding the scope of its business far beyond the social network and all parts of the Internet.
In today's edition of F8, Zuckerberg is in turn expected to focus on Facebook for the introduction of features - including a music social entertainment and a dashboard long awaited iPhone - designed to improve how members spend their time in the social network.
In fact, the Palo Alto company has already played with - again - with its interface. As expected, members of Facebook are complaining loudly about the changes on Tuesday night, including a new Twitter-style, scrolling news "symbol" and a redesigned news service to display messages Facebook algorithms considered as the most important.
With 750 million monthly active users worldwide and Facebook buttons linking to the stories, videos and other content on hundreds of thousands of external Web sites, Facebook has succeeded in spreading their "social graph" in the manner provided inZuckerberg F8 the last in April 2010. The question remains how the Palo Alto company take advantage of their massive reach and consumption data it generates.
"What is the market value of an" equal? ​​"Said analyst Mike McGuire, research vice president at Gartner Industry Advisory Board." There is tremendous scope in Facebook and that's great, but that's only part of the equation now is:.? Well, how is this system going to work and more importantly, how it will work on a sustainable basis? "
The one-day conference for Facebook developers, analysts and journalists who follow the company will be in the Design Center of San Francisco. About 1,500 people attended the last F8 on the same premises, but Facebook is not saying how many are expected this time.
Keep quiet
On the other hand, Facebook has been pushing developers who are in the plans say nothing until the official announcement Zuckerberg ago this morning.
However, according to technology executives from various analysts and published reports, the two major announcements revolve around the theme of "see, hear and read." There are reports that Facebook is introducing new sharing buttons for actions.
A feature is a dash of social entertainment that allows members to share songs, video programs and see what their friends are enjoying. According to several reports, the feature to include songs can be shared online as a streaming service Spotify, Rdio, MOG and Rhapsody.
Sam Hamadeh - PrivCo executive director, a privately held New York research company that draws from sources within companies like Facebook - said his staff and Facebook team has found source code for the function of the new music Rhapsody integrated audio and sharing platform SoundCloud.
He noted that Facebook has introduced a social game dashboard that lists the games that are currently or recently played by a member of the Facebook network of friends.
Hamadeh said the idea behind social entertainment share is similar to Beacon, Facebook's disastrous feature introduced in 2007 that automatically share what members were shopping online. Facebook Beacon closed after a firestorm over privacy rights and a class action.
But Hamadeh said share what you're listening or watching, should not have the same potential for backlash, though the names of the song "tell us a little about your mood. And your boss may be wondering what you're doing to watch videos during all day. "
The main announcement is expected to be a Facebook application for the iPad. The company has long had applications for mobile phones, but nothing that took advantage of the Apple Tablet computer best-seller.

Android Oracle modifies the damage claim of $ 2 billion

In the ongoing case between Oracle and Google for alleged patent violation in theAndroid operating system, Oracle has reduced its request for compensation of $ 2 billion. Previously, Oracle was asking more than $ 6.1 billion in its complaint.

Oracle claims that Android infringe patents owned for Java technology, and that Googleintentionally violated the patent when it developed the Android smartphone operating system. Oracle's original claim for $ 6.1 billion in damages was rejected by a judge in July. According to Business Week, Google has argued that a new estimate includes $ 1.2 billion Oracle billion in damages in 2012 alone, claiming that Google is not supported by evidence.

The two companies have not been able to reach an agreement without trial, despite having several face to face. A trial was set for October.

Facebook may have problems on digital entertainment

Facebook Inc., expects to release the services to share music and videos online today, may have difficulties in reducing Google Inc. (GOOG) and Apple Inc. (AAPL) 's leadership in the digital entertainment market.

The company is likely to announce at the F8 developer conference that their users will be able to incorporate the online music service Spotify Ltd. Inc. and Rdio including in the pages of his home, said people with knowledge of the plans last month. Movies and television are also likely to be part of the announcements of the company, said Lou Kerner, an analyst at Wedbush Securities Inc. in New York.

CEO Mark Zuckerberg is bulking up the social network features beyond status updates and labeling of photos to make the site more attractive to users and advertisers interested in reaching them. Facebook is trying to reach Apple, owner of iTunes, and Google, which offers video and music services.

"It will be an uphill battle," said Sean Corcoran, an analyst at Forrester Research Inc. (FORR) in Cambridge, Massachusetts, and noted that it is unclear what the competition will be until the company names of potential partners . "But they have something that others do not:. Graphics Many, many social sitting there to take advantage"

Take more timeFacebook has more than 750 million users, compared to 500 million in July 2010.Facebook visitors spent an average of more than seven hours at the site during the month of August in the U.S., more than any other service, according to Reston-based ComScore Inc. That's up from Virginia less five hours in the same period last year.

"Everything he does from now on Facebook is to ensure that these people do not want to spend less time on Facebook," said Debra Aho Williamson, eMarketer analyst Inc.Facebook in today's conference in San Francisco, you must expose the efforts to expand existing services to entertainment. Miramax is offering movies like "Good Will Hunting" and "No Country for Old Men", while Time Warner Inc. (TWX) 's Warner Bros. has begun offering the rental of "The Dark Knight" on the website. Both credits are using Facebook, a virtual currency that allows users to purchase items in the applications.

Services other media that use Facebook features in its pages include Pandora Inc., Spotify and Rdio.

Entrenched rivalsHowever, Facebook's new efforts will push media to more competition with larger rivals.Apple iTunes remains the most widely used digital music service, down the efforts of Amazon.com Inc. (AMZN), Wal-Mart Stores Inc. and most recently Google. YouTube, Google, the No. 1 video site in the U.S., has spread to the film-rental industry, a challenge Netflix Inc.Facebook users are more used to publish photos or check the status updates that use the service for listening to music or watching movies, said Michael Gartenberg, an analyst at Gartner Inc.

"It's challenging because the others are deeply rooted," said Gartenberg. "It's challenging because Facebook is not a place normally think of going to for those services."At the same time, Facebook should be careful not to make the site too complicated or frustrating for users with many tools, said Greg Sterling, an analyst at Opus Research Inc. in San Francisco.

Be careful with the disorder"The challenge for Facebook is the integration of all these things with all this elegance without feature creep" he said. "The more cluttered and noisy that Facebook, the more problems I think they have over time."The company has launched new features in recent months after Google unveiled their latest challenge in the social networking market, Google + he said. The service, which began in late June, had reached 29 million users by the end of July, according to ComScore.Last month, the company said it would close its daily service contract, which competed with Groupon Inc., after a four-month trial."Facebook can not simply be expected to build a site that offers music or movies, and everyone will suddenly appear and use it," said Sterling

Open diaspora allows you to post on the social web

IMPLEMENTATION OF THE SOCIAL NETWORK almost finished diaspora sends invitations to its service and estimated that hundreds of thousands of users on hold.The social distribution network, which aims to be more open than the other and leaves control of the user data to its users, has not turned its back on competition and, according to its creators, will allow users to publish directly to Facebook or Twitter from within its walls and loose and flexible.However, competition appears to be part of the approach of the diaspora. For example, while Google has a policy of + real name, there is no real name policy here. People can manage their own social networks within the diaspora, which means they have no ties to a much larger machine, such as Facebook, for example, often changes the way information is shared users before tell users."This means that you can do whatever you want. It can be expressed openly, and be their authentic selves. You can go with any name you like in the Diaspora", the group said in an e-mail to users, including The Inquirer."Pseudonyms are fine, and this protects both (if you want to say something to your boss or your parents do not agree with) and open the door to real connection. This type of connection brings back authentic social freedom that made the Internet in the impressive first place. And this is just the beginning. "The diaspora does not offer an open hand to the users of these websites, and perhaps a recognition that some of them might have a place in every field, added the ability to publish to Facebook and Twitter. Soon, I suppose, be able to manage incoming messages from the Diaspora.Again, this is expected to be handled differently than in the social networking companies. "Our distributed design means no large company once the control of the Diaspora. Diaspora will never sell your social life to advertisers, and you will have to conform to the arbitrary rules of someone or look over your shoulder before speaking , "the diaspora, as you bet a flag in a plot."Over time, this will bring an end to indifference, selfish behavior that people can not stay in the walled gardens that dominate social networks today. When you can vote with their feet for the environment where they feel more sure, the big guys will have to get in shape, or the risk of losing you. "