Facebook may have problems on digital entertainment

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Facebook Inc., expects to release the services to share music and videos online today, may have difficulties in reducing Google Inc. (GOOG) and Apple Inc. (AAPL) 's leadership in the digital entertainment market.

The company is likely to announce at the F8 developer conference that their users will be able to incorporate the online music service Spotify Ltd. Inc. and Rdio including in the pages of his home, said people with knowledge of the plans last month. Movies and television are also likely to be part of the announcements of the company, said Lou Kerner, an analyst at Wedbush Securities Inc. in New York.


CEO Mark Zuckerberg is bulking up the social network features beyond status updates and labeling of photos to make the site more attractive to users and advertisers interested in reaching them. Facebook is trying to reach Apple, owner of iTunes, and Google, which offers video and music services.


"It will be an uphill battle," said Sean Corcoran, an analyst at Forrester Research Inc. (FORR) in Cambridge, Massachusetts, and noted that it is unclear what the competition will be until the company names of potential partners "But they have something that others do not:. Graphics Many, many social sitting there to take advantage"


Take more timeFacebook has more than 750 million users, compared to 500 million in July 2010.Facebook visitors spent an average of more than seven hours at the site during the month of August in the U.S., more than any other service, according to Reston-based ComScore Inc. That's up from Virginia less five hours in the same period last year.


"Everything he does from now on Facebook is to ensure that these people do not want to spend less time on Facebook," said Debra Aho Williamson, eMarketer analyst Inc.Facebook in today's conference in San Francisco, you must expose the efforts to expand existing services to entertainment. Miramax is offering movies like "Good Will Hunting" and "No Country for Old Men", while Time Warner Inc. (TWX) 's Warner Bros. has begun offering the rental of "The Dark Knight" on the website. Both credits are using Facebook, a virtual currency that allows users to purchase items in the applications.


Services other media that use Facebook features in its pages include Pandora Inc., Spotify and Rdio.


Entrenched rivalsHowever, Facebook's new efforts will push media to more competition with larger rivals.Apple iTunes remains the most widely used digital music service, down the efforts of Amazon.com Inc. (AMZN), Wal-Mart Stores Inc. and most recently Google. YouTube, Google, the No. 1 video site in the U.S., has spread to the film-rental industry, a challenge Netflix Inc.Facebook users are more used to publish photos or check the status updates that use the service for listening to music or watching movies, said Michael Gartenberg, an analyst at Gartner Inc.


"It's challenging because the others are deeply rooted," said Gartenberg. "It's challenging because Facebook is not a place normally think of going to for those services."At the same time, Facebook should be careful not to make the site too complicated or frustrating for users with many tools, said Greg Sterling, an analyst at Opus Research Inc. in San Francisco.


Be careful with the disorder"The challenge for Facebook is the integration of all these things with all this elegance without feature creep" he said. "The more cluttered and noisy that Facebook, the more problems I think they have over time."The company has launched new features in recent months after Google unveiled their latest challenge in the social networking market, Google + he said. The service, which began in late June, had reached 29 million users by the end of July, according to ComScore.Last month, the company said it would close its daily service contract, which competed with Groupon Inc., after a four-month trial."Facebook can not simply be expected to build a site that offers music or movies, and everyone will suddenly appear and use it," said Sterling

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