Why Facebook needs a success

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Facebook has rolled out a ton of features that give users more control over what they share with whom

As it prepares to host the annual conference Thursday, Facebook is in a funk.No, not the business. CEO Mark Zuckerberg announced that his social network has surpassed 750 million users in July (although it is unclear how many of those are pets), and the company is on track to collect more than $ 4 billion in sales this year , most advertising.Call it a product of funk. Facebook has not been very successful over millions of years.In August 2010, Facebook introduced locations, which will check the locations in the phone, something like the Foursquare home. That lasted about a year. Foursquare, meanwhile, has just passed one billion check-ins.In October, Facebook has announced the next version of the Facebook messages. The big idea is that users can get an e-mail Facebook.com and then use your Facebook ID for all types of communications, including email and text messages.Have you ever seen a single e-mail from an address Facebook.com?April this year, Facebook began testing offers, discounts every day as Groupon or service LivingSocial. That lasted about four months before being canceled.Each company has an occasional dud, but Facebook's existing products are starting to suffer as well.Your application for the iPhone was very exciting when it was new, but has not received a major update in over a year. And Facebook does not yet have an IPAD application.In recent weeks, Facebook has launched a slew of new features that give users more control over what they have with who. That seems a good idea in theory, but Facebook did much more complicated than it used to be. And changes in the pages of Facebook users who began shooting this week have provoked an avalanche of complaints.Before we knew how it worked Facebook: Sending a friend request and the person accepts or rejects it. Binary. Simple.Now you can subscribe to people who are not their friends - like Twitter - and divide your friends to friends, acquaintances and any other category you can imagine.The end result: you can spend more time managing your social network social actually being there. Facebook apparently never asked, "Who has time for this?"This product funk, may actually be a byproduct of their success.Mark Zuckerberg, once said he did not care if users made angry, it was better to innovate than to get stale. But since then, Facebook has grown five times larger.Zuckerberg has dined with President Obama and had a hit movie about his life. Google, once the king of the Internet is so scared of Facebook that was launched a competitor called Google +.In other words, Facebook is no longer challenging. It is perhaps the biggest kids on the block, and growing. So perhaps it has become a little more cautious, a little afraid to take big risks and make big bets.On Thursday, Facebook holds its annual developer conference, F8. The executives are calling the largest in the history of F8. The company expects to launch the features that allow users to listen and share music, videos and television programs and reading and sharing stories from news sites without having to leave Facebook. There may also be a new photo app for the iPhone and maybe even that elusive iPhone.The company has much at stake in these ads. Facebook Insiders once said he wanted to be the first billion dollars of the company. To get there, you will have to begin to captivate users again.

Author : ABADI ABDILAH

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